Consequently, if they had cared about proper social media monitoring (check www), they would have achieved substantially more impressive sales records. It is so, because contemporarily probably the most important issue in terms of being a popular company and selling plenty products is to create a positive image. Unfortunately, due to this kind technique there are also some accidents that users have been disappointed with the difference of the class shown for example in the TV ad and this that has been found out on their own. What is more, another crucial issue related to the above presented one is media monitoring. The reason why the owners of modern corporations ought to be interested with them is that it allows us to control the image of our enterprise. This can help us avoid various situations in which our company would be shown in bad light, which may lead to lower popularity of our commodities. Another crucial positive aspect of this solution is its easiness, which proves that in order to use it we don’t have to hire diverse experts. These days, it provides us plenty useful data, Thanks to which we can make much more responsible decisions.